What Are The Best Uses For Original Video Animation?

Original video animation, or animated films and series made especially for release in home video formats, has become a burgeoning enterprise in the entertainment realm, particularly in Japan, where it originated. But OVA also holds promise here as a unique means to convey a corporate promotional message, especially when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand – or simply tell a story in a different way.

Introduce a world that supports your message – Yamaha created an animated video series called “The Master of Torque.” It features stories told in two to seven minutes that contain various characters who experience all manner of adventures, many of which include rides on Yamaha motorcycles. The good guys always seem to outrace the bad guys, subtly suggesting that the Yamaha motorcycle is special.

Present characters that the audience will associate with you – A common theme in animation is the hero or heroine. As with conventional comic-book-based animated films, there can be flaws or complex circumstances that have rendered an unconventional protagonist. But the protagonist is almost always compelling – to the point that at the end of an episode the viewer can’t wait to see what takes place in the next one. Speaking of…

Take advantage of the serial format – Animation is best employed when it is part of an ongoing series. Episode One introduces something that ties to Episode Two. Episode Two is wrought with adventures that create the need for resolution, which you find in Episode Three. And so on. If it is done well, original video animation creates a bond between the story’s characters (and its adventures) and the viewer. Engaging the audience is top priority with any type of communication, and OVA is an excellent way to appeal to the demographic noted in the first paragraph.

Make beautiful music together – By together, we mean the integration of the images in the video and music you choose to share with your audience. MTV introduced the music video back in the 1980s, and gradually, as the first song that ever played on the network predicted, “Video Killed the Radio Star.” Everyone wanted an image to go along with the song. Why? Because a song took on a whole new dynamic as a video, as it escaped the sound realm and ventured into sight, as well. Video animating can do the same thing, only in a “next generation” way. Here’s an example of a company creating compelling characters, enhancing their situation with music, and reinforcing just how cool this company is for doing all that, in just over three minutes, no less.

Enjoy the sizzle, but focus on the steak – Almost any technological bell or whistle will hold some appeal for a time, but unless it gives the audience a practical reason to respond or react to a brand, product, or service, it is doomed to be a near miss. You want hits. A well-focused original video animation can hit a home run.

5 Reasons to Use Animation to Reach Younger Audiences

As an advertiser, you know the importance of capturing your target audience’s attention with appealing and relevant ads. For years, static ads have been good enough to do just this. However, in today’s market, animated ads offer an exciting and effective way to garner you the kind of customer attention you need to successfully grow your company, especially if you wish to target younger audiences. Following are a few of the reasons that using animation to reach younger audiences is the smart move to make.

Animated Ads Are Engaging

Part of the reason that animated ads are an effective way to reach younger audiences is that they are by their very nature more engaging than static ads. For instance, they tend to be more unique than static ads, and therefore more likely to grab your audience’s attention.

In addition, people are hardwired to respond to movement. As a result, the activity in animated ads draws the consumer’s attention away from whatever they are doing and focus it on your company’s message.

Finally, animation advertising is an engaging way to communicate your brand because it allows you to create appealing characters and worlds that draw the viewer in and give them a positive impression of your brand. Mascots such as Manny Mo and Jack from Pep Boys put a friendly face on a business that will make young consumers more likely to trust that business. Once drawn to these characters and worlds, your target audience will be more likely to respond to your brand, giving you more customers than you could have achieved with more traditional ads.

Animated Ads Are Easy To Understand

The goal of any advertisement is to communicate the company’s message to the consumer. Today’s young people tend to have shorter attention spans and, therefore, need advertisements that are concise and easy to digest quickly. The less engaging and more complex static ads, as a result, can make it more difficult to convey your message simply and quickly. This is especially the case if the message you are communicating is complicated or difficult to understand.

Animated ads, on the other hand, prove the old adage that “a picture is worth a thousand words.” Because they rely on pictures and characters to communicate instead of words, they can, within just a few moments, convey the essence of your brand in a way that static ads cannot do. In the hands of an experienced advertising animation company like Powerhouse Animation, your animated ad can boil your message down into a fun, appealing, and easily grasped format that will be more likely to convert younger audiences into paying customers.

Animated Ads Are Memorable

As an advertiser, your goal is to make your brand or product stick in the minds of the people who view your ads. In part because they are engaging and easy to understand, animated ads tend to accomplish this goal more effectively than do static ads. In fact, an animated ad enables the viewer to retain up to 58 percent more of the material than do other forms of advertising.

Today’s culture, which is so dependent upon screens like smartphones and tablets, is especially ripe for the use of visual representations in advertising. Because of short attention spans and the ease with which pictures and videos can be digested on a small screen, animation provides a way to more effectively help younger audiences remember your brand. As a result, a commercial animation studio like Powerhouse Animation can provide the expertise and material you need to create an advertisement that will communicate your brand in a memorable way to the younger crowds you want to reach.

Animated Ads Are Modern

Younger audiences tend to be drawn to the modern and stylish. Animated ads, because of their use of graphics, motion, video, and design, are more likely to draw the attention of these audiences because they give your brand a more modern feel.

The very fact that animated ads use animation, motion, and appealing graphics make them a modern update on the more traditional static ad. They reflect more accurately the type of medium with which younger audiences are familiar and comfortable.

In addition, depending upon the design and characters you use, you can create an ad that communicates style, polish, and savvy to the audiences you wish to reach. Alternatively, you can, with the help of your chosen animation company, design an animated ad using your own unique style and personality to draw in younger audiences who resonate with the qualities your brand embodies.

Animated Ads Are Fun

Finally, you may want to consider using animated ads to reach younger audiences because they are fun. Rather than just reading words or looking at a single picture, your audience will be drawn into the world and characters that you and your animation partner create together. Excellent character design, creative and well-designed worlds, and the right amount of movement and action will create a story around your brand that your audience will enjoy watching. The more fun they have watching your advertisement, the more likely they will be to remember your brand and purchase your products in the future.

Advertising animation has many advantages if you want to target younger audiences. This type of advertising has the ability to connect with young people through a medium with which they are familiar, characters with whom they can relate, and motion graphics that they will find both entertaining and memorable. As a result, it offers an effective and appealing way to promote your brand.

Tips on How to Buy a Tabla

Tabla is not just an instrument that is used in Indian music but its versatility in all musical styles has enabled it to become the most popular instrument all over the world. You can simply buy yourself one from tabla shop the UK and get started with the classes.

The tabla is a set of two drums that are played while sitting on the floor. The larger drum is called Bayan and the other one is called Dahina. Each of the drums has two layers of goatskins stretched across its top to provide a playing surface. The top layer is cut in a circle around the rim, and the bottom layers stretch across the entire drum. The most unique quality of a table is the application of an iron and rice paste that is placed in a circle on the top of the drum head.

The things you should keep in mind while making a decision to buy tabla online:

  • Wood: Before you buy tabla online, make sure that you check the details of the tabla-like the wood from which it is made from. A good quality of tabla is made from Sheesham or Biya wood. The Sheesham wood is black in color with a solid bottom whereas by wood is yellowish in color and is comparatively softer in the bottom than the Sheesham wood. Make sure that you get the tabla you are willing made out of either of the woods and the top of the shell is even.
  • Vadhar: The thickness of the vadhars is very important to check before buying tabla. The vad-hars are more susceptible to breaking which very thick vadhars are difficult to stretch when tuning. Some people soak the vadhars in butter before using them to make a pair of tabla. The vadhars are soaked in butter to make it easy to stretch and they never dry out or snap.
  • Gata: The thickness and length of the gata are two important factors that should be kept in mind while making a firm decision to buy tabla online. This is because the thickness of the gata in tabla affects how much the Pudi is stretched when gata is moving. Make sure the tabla you buy has gatas that are just 1-1.25inches in diameter.
  • Shahi: The shahi gives weight to the Pudi. A tabla with a good shahi will have concentric circles and no loose beads or Danna. If the tabla makes a very crisp sound while playing it on the sha-hi, then it’s a good shahi.
  • Pudi Size: The Pudi’s size is mostly responsible for the pitch of the tabla. If you’re a beginner then 5.5′ diameter is recommended.
  • Bayan: A good tabla bayan is generally made from German silver, copper or brass. There are two styles of bayans ie tall or with a stomach. The tabla with a stomach has brass more com-pared to the ones in the tall ones. Bayans can also come with vadhars or strings. The table with the vadhar keeps their stretch for longer.

Where should you buy Tabla from if you’re living UK?

Gurusoundz is Indian musical instrument company in UK. The one stop in the city where you can buy Tabla for yourself. The company is run by musicians for the people who aspire to be in the world of music. All the instruments that you will find in the shop is handpicked by the musicians to closely examine the quality of the product. You’ll never find any instrument defective in the shop. They personally invest their time and knowledge in bringing one of the finest musical instruments for the music lovers.

Spruce Wood And The Acoustics of Violins

There are countless variables that affect the quality of music created by a skilled violinist and his or her violin. It is the talent, skill, and artistry of the violinist that seems most important. But how the violin is made, and of what materials, matter a great deal as well.

The great names in European violin making – Antonio Stradivari of course, but also Maggini, Stainer, Ruggieri, Amati, Guarneri, and Klotz come to mind – largely had one thing in common when crafting the fine violins produced in their shops: the wood used to craft their instruments. Therefore those woods defined the instrument from the beginning. It was that spruce and maple wood were the most available material to work with.

The argument that these two types of wood, which make up the bulk of any fine instrument, are the be-all to end-all in violin making is almost certainly flawed. The design and crafting of the instrument, as well as how they are played, may have conformed to the natural strengths of spruce and maple. If all a violinmaker had available in northern Italy was birch and oak, might violins (as well as fine cellos, and violas, etc.) look a bit different and sound a bit different – and be considered the norm?

That last question cannot really be answered. Suffice it to say that maple is revered for the soundpost, and spruce (in particular, European spruce or Picea abies) for the soundboard of body of the violin. In technical terms, the highest-grade violin spruce has a low density and what’s described as “a very high specific modulus of elasticity.” This amounts to “a small angle of microfibrils in cell walls, combined with a structure with a majority of axial cells, resulting in a high axial-to-shear and axial-to-transverse anisotropy (different properties that go in opposite directions),” according to a summary of research reported in the Journal of the Acoustical Society of America (“Acoustical properties of wood in string instruments soundboards and tuned idiophones: Biological and cultural diversity,” Iris Bremaud, Vol. 131, January 2012). This anisotropy affects the soundboard (spruce) vibration modes in ways that produce the sound we consider to be most desirable.

The woods used by Stradivari, et al. in the 15th century happened to have had a climate element to them: decades of colder temperatures in Italy, Switzerland and Germany led to slower growth of the spruce trees. In particular, the woods used in Cremonese violins are believed to have superior tonal expressiveness and projection, thanks to the density of the cold-grown spruce trees. It’s the wood’s vibrational efficacy and the effective production of sound that distinguish this rare and highly valued family of violins from others.

There are specialists who know how to identify old spruce trees that will make good violins (too many branches equal too many knots, for example). Finding the right trees is merely the starting point – and to be clear, those trees might be 400 years old – in the long process of creating the music that great violins and violinists give to the world.

The History of Standard Tuning – Who Standardized It, Why, And When?

Violin strings are typically tuned by setting the A string to 440 Hz. It’s a scientific metric applied to a tool of art, which in itself might seem odd. But just like pointillism was an optical tool used by Impressionistic painters, and physiology is essential to dancers, players of fine violins as well as all other instrumentalists need to be in tune. The hertz (Hz) unit of frequency, which measures the traveling wave (oscillation) of air pressure is one way to ensure a violin concerto in Vienna sounds the same in Tokyo, New York, Los Angeles, Sydney, and everywhere else.

But who set that standard? When? Why? The history is murky – violinmakers didn’t play a role, as violins, violas, and cellos are fairly adaptable to all circumstances – but it has a parallel in time zones and cross-continental railroad travel that began in the 19th century.

Prior to the 19th century time varied from village to village and country to country. But with the railroads, it became more important to have coordinated schedules for arrivals and departures. This is when standardized time zones came to be. < tuning finds its forensics in old pipe organs and old tuning forks. Organs in Germany that were built prior to 1600 had the A above the middle C varying between 377 Hz to 567 Hz, roughly a half note above and below the current 440 Hz standard.

What changed this was the rise of the star composer-musicians Handel and Mozart, who themselves and their scores traveled farther than their predecessors in the 17th and 18th centuries. They favored a standard pitch of about 422-423 Hz. This was followed by improved building methods of concert halls that satisfied larger audiences in the 19th century, which coincided with the development of new and better instruments. To achieve “high, brilliant pitches at climaxes” (according to Lynn Cavanagh, A brief history of the establishment of international standard pitch a=440 hertz), which worked better in these bigger venues, wind and stringed instruments were built to a higher pitch standard.

It took the French to codify this, according to Cavanagh. “In 1859, a French government commission made A=435 Hz law in that country,” she writes. Still, British musicians didn’t exactly comply, nor did piano makers in North America, as they argued that room temperature rendered the French standard irrelevant.

Again, it was a technology, radio broadcasting, which drove an international agreement in 1939. Europe was in catastrophic turmoil during that period, so it’s interesting to note that consensus on the pitch of the A was at least achieved then. Today, it’s possible to get the standard pitch for the violin’s G, D, A, and E notes online and through phone apps.

Given all that happened in Europe in the 20th century, consider how some of those centuries-old German, French, British and other pipe organs may well hold a stubborn adherence to different, non-standard tuning. They might not fit musical tones a modern world but they give us a glimpse of what musical pitch was long ago.